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As we were writing a piece about WIRED’s insider coverage of the Bentonville conference that focused on flying cars, the Food Channel’s recent feature of Fayetteville Roots Festival came across our feed. What does it mean when your region gets covered by both WIRED and the Food Channel within 24 hours?

Entitled “The Food ChannelOn Location from The Fayetteville Roots Festival“, the article will be followed by additional stories and videos. You can jump straight to the article here if you’d like, but here are some of our favorite excerpts.

I’ve experienced many food festivals over the years, from California to Texas to Colorado to New York to Florida, and the Roots Festival definitely holds its own when it comes to the talent, activities and especially the food.

John Scroggins

I’ve taken heat in year’s past for calling out emerging food cities and regions before the rest of the world takes notice—and having folks disagree with me. With Northwest Arkansas, I don’t feel I’m going out on a limb at all. It is, perhaps, one of the best kept regional secrets—for now.

John Scroggins

There’s a lot of focus on the future of food going on in Northwest Arkansas. A definite focus on food innovation, reducing waste, sustainable practices, and working with local farmers and growers. But mostly creating great food that makes people happy.

John Scroggins

Meeting and hanging out with the chefs in this community was the absolute best. They’re rock stars in my book, as well.

John Scroggins

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