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Life Works Here

The Northwest Arkansas Council’s Life Works Here initiative seeks to capture the attention and interest of talent from all over the country looking for a better quality of life.

Top companies are competing for talent across the country, and the best candidates are looking not only for a good job, but also for a great quality of life. In addition, the rise of remote work has given talent more flexibility over where they choose to live and work. The campaign highlights Northwest Arkansas’ lucrative career opportunities together with the region’s incredible lifestyle amenities.


Welcome to Northwest Arkansas

Northwest Arkansas has one of the most affordable costs of living in the nation, plentiful outdoor lifestyle perks, nationally ranked arts, culture and cuisine scenes, and per capita income that is 14% higher than the national average. In the region, people have shorter commutes, a close-knit and inclusive community, a rich arts and culture scene, and the time to enjoy all the outdoors has to offer.


Life Works Here Incentive Background

The initial Life Works Here incentive launched in November 2020, offering remote tech talent the opportunity to relocate to the region for $10,000 and a mountain or road bike.

This effort, which was sparked by the remote work trend and national relocation patterns, was overwhelmingly successful and generated more than 66,000 applicants from around the world who were drawn to the region as a great place to live, work and play.

What’s Next?

While the application process for the talent incentive has ended, the need for talent in the region continues. The Northwest Arkansas Council remains focused on promoting thoughtful regional growth and the recruitment of top talent for employers and emerging industries throughout Northwest Arkansas.

Meet the Recipients




of applicants with no connection to Northwest Arkansas




Trailing Spouses/Partners and Children

You’re looking for a great place to live, work and play.

We’re looking for new residents to add to the vibrancy of our growing community.

Take a closer look at Northwest Arkansas

You’ll quickly come to realize, life works here. Employment is abundant, housing is affordable, commutes are short, and the region is filled with a sense of possibility, a place where you can have a real impact.

Northwest Arkansas Cost of Living Calculator

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Seeking a new career opportunity?

With more than 10,000 open positions and an exceedingly low 2.8% unemployment rate, your next adventure awaits you in Northwest Arkansas. Join our talent network, explore companies and search for jobs.

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Find a place to call home.

With one of the best costs of living in the nation, you can find your dream home in Northwest Arkansas.

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Frequently asked questions


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Questions for us?

We’d love to share more about what makes Northwest Arkansas the perfect place to live.